Getting the most from Networking Events

Attending networking events is probably the best way to build your business and professional network. The problem is, most people are really ineffective at this form of networking.

It’s not something that came naturally to me. I had to learn how to get the most out of these events. I’d like to share what I have learnt over the years:

1. Go intending to build new relationships

Yes, that’s right – relationships, not just business connections. Making it personal will help you be memorable.

2. Focus on giving

Look for how you can help. Maybe you can make an introduction, or recommend a product or service (other than yours) that will help the person in front of you.

3. Be present in the moment

Being fully present with someone is vanishingly rare – it guarantees you will be remembered, because it shows that you actually care about what they are saying.

4. Listen

Listen to learn more about that person, don’t just wait for your turn to talk, and when you do speak, continue their topic.

5. Ask open questions

Don’t just ask the usual banal conversation-starters: be topical and personal. The conversation will flow better and be more enjoyable.

7. Don’t just say ‘Yes”

You do not have to accept all invitations. Don’t agree to do something out of courtesy. Remember this is business networking.

8. Quality vs. Quantity

This is a difficult one. If you have an effective follow up system, then it makes sense to meet as many people as possible, but if you do not, you will need to choose who you spend your time with carefully.

9. FOLLOW UP

It is great to send an email or personal note to everyone you met…but calling is even better.

I will expand on these points in future posts, so watch this space…