Attending networking events is probably
the best way to build your business and professional network. The problem is, most
people are really ineffective at this form of networking.
It’s not something that came
naturally to me. I had to learn how to get the most out of these events. I’d
like to share what I have learnt over the years:
1. Go intending to build new relationships
Yes, that’s right – relationships, not
just business connections. Making it personal will help you be memorable.
2. Focus on giving
Look for how you can help. Maybe you
can mak e an introduction, or
recommend a product or service (other than yours) that will help the person in
front of you.
3. Be present in the moment
Being fully present with someone is vanishingly
rare – it guarantees you will be remembered, because it shows that you actually
care about what they are saying.
4. Listen
Listen to learn more about that
person, don’t just wait for your turn to talk, and when you do speak, continue their
topic.
5. Ask open questions
Don’t just ask the usual banal
conversation-starters: be topical and personal. The conversation will flow better
and be more enjoyable.
7. Don’t just say ‘Yes”
You do not have to accept all
invitations. Don’t agree to do something out of courtesy. Remember this is business networking.
8. Quality vs. Quantity
This is a difficult one. If you have
an effective follow up system, then it mak es
sense to meet as many people as possible, but if you do not, you will need to choose
who you spend your time with carefully.
9. FOLLOW UP
It is great to send an email or
personal note to everyone you met…but calling is even better.
I will expand on these points in
future posts, so watch this space…
