For various reasons, this is a topic that has occupied my thoughts recently.
Then, on Friday, I read an article on this subject in the morning and had a discussion on the topic in the afternoon. The article was by a widely respected writer from the USA, and the conversation was with one of Singapore's top sales trainers.
Both had the same message: cold calling used to work, but now it simply does not...and yet call centers around the world continue to make a good living from cold calling.
It got me thinking about the nature of cold calling and why it persists when so many respected experts say it should not.
I don't suppose there is any one reason for this but the consensus seems to be that we are all so much busier, that we just don't have the time (or patience) to listen to some we have no relationship with.
I think there is a good deal of truth in this, but that it is not the whole story. What other factors would you add?
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